▲ An optimal, innovative residential solution that organically combines specialized design and technology, differentiated management, and professional services

▲ A living experience designed to keep you healthier for longer, simplify your daily routines, and elevate your quality of life

▲ Embodies a customer-centric housing philosophy that moves beyond perfection to emphasize the wholeness of living

▲ Releases a promotional video for the brand on Wednesday, October 29th, showcasing the Neo Living concept on THE H YouTube channel

Hyundai E&C has unveiled its total residential solution, Neo Living, and presented a blueprint for the future of housing that THE H and Hillstate residential brands will provide.

The Neo Living concept introduced this time is not a concept that refers to a simple residential product or service, but is characterized by the organic integration of Hyundai E&C's distinctive design, technology, management, services, and philosophy to create the holistic experience of wholeness.

Neo Living aims to offer ▲a home designed to keep you healthier for longer (Health Sync Experiences) ▲a home where daily routines are optimized (Seamless Experiences) ▲a home that elevates your quality of life (Elevating Experiences).

A home that keeps you healthier for longer begins with the All-Life-Care House, which incorporates a care system that proactively looks after the physical and mental health of its residents. It includes specialized products such as ‘Hey, Sleep,’ which offers a precise analysis of sleep status and creates an optimal environment with advanced biosensing technology, and the H Calming Booth, a meditation space for mental well-being and emotional stability, as well as services like a healthcare concierge and medical care.

A home where daily routines are optimized is realized through innovative technologies that make life more convenient for residents, such as the Neo-Frame, which allows residents to freely transform their living space through a floor plan with no interior walls, and the H-Silent Solution, a technology for inter-floor noise insulation. In addition, quality of life and safety are simultaneously maximized through advanced robotics, including robot delivery, electric vehicle (EV) charging robots, and unmanned firefighting robot services.

Finally, a home that elevates your quality of life corresponds to exclusive communities and high-end services where residents can participate in curated culture and art programs and receive personalized concierge services. Hyundai E&C’s newly introduced H Culture Club is designed to seamlessly link with an online platform, enabling residents to access the growing array of upscale and large-scale apartment community services and premium content with ease and confidence—paving the way toward a new culture of refined communal living.

A Hyundai E&C official stated, “Neo Living is a novel conceptual solution that allows residents to experience a different dimension of life, created by the fusion of exclusive technologies, differentiated management, and professional services that have been introduced through THE H and Hillstate.” The official added positively, “As it reflects Hyundai E&C’s unique, human-centric philosophy of moving beyond the perfection of space to the wholeness of life, we will continue to expand the limitless value that brings lasting satisfaction to every resident.”

On Wednesday, October 29th, Hyundai E&C released a brand promotional video titled “Here, you compose life” on its official THE H YouTube channel (www.youtube.com/@THEH_Official), which depicts residents enjoying the Neo Living lifestyle. This clip, which conveys the message that the daily lives of individual residents become the movements of life, and these daily movements come together to create a single piece of music—a ‘complete life’—has been drawing significant attention since its release, as it naturally blends an orchestral symphony with Hyundai E&C’s unique future technologies and services.